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Rural Development

Wine tourism

The socio-economic context has changed the typology and duration of visits: consumers are looking for quality products whose origins they know. Short stays several times a year are the new pattern.

CEVI had the opportunity to present the customised tourism package that an Independent Winegrower can offer. This model is perfectly consistent with the needs of European consumers and rural development. It enhances the value of the land, preserves the landscape, strengthens the bonds in rural territories and creates jobs and related services.

In Europe, however, wine tourism is obstructed by bureaucratic, administrative, fiscal and legislative barriers that only an ad hoc law could remove. Some examples: a) in Italy, winegrowers are not permitted to open the doors of their estates to the visiting public. They are required to form a limited liability company or train for one year in order to obtain membership of Agritourism; b) in France, there is clearly a barrier to the development of business, as a wine-producing enterprise may not exceed the ceiling of EUR 50,000 for its wine tourism turnover without having to change tax systems; c) in Bulgaria, without a restaurateur’s licence, providing customers with as much as a piece of bread to accompany the tasting is not permitted.

The European Parliament proved to be most attentive to our requests and will submit an oral question to the Council in the very near future. To reinforce the message, an event will also be planned at the European Parliament during 2019.